Fitbit is dead set on taking down the Apple WatchFitbit (FIT) is determined to wrestle the smartwatch market away from Apple (AAPL). Available for presale March 13, the $199 Versa smartwatch easily undercuts the more costly Apple Watch, which starts at $249 for the older Series 1 model and jumps to $329 for the current Series 3. “The launch of Versa at this price point is going to give us a much fuller portfolio that I think better captures the overall opportunity,” explained Fitbit CEO James Park.